Course List 🚀
Embark on an exciting journey to master CRO: each lesson is a step towards your success!
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Embark on an exciting journey to master CRO: each lesson is a step towards your success!
This first course aims to introduce you to CRO in a simple way. You will learn the basics of CRO, the necessary people, the implementation process, and how to launch a first AB test.
But what is CRO actually? We will start with a definition.
Reading Time: ⌛ 5 min
Nothing beats a little masterclass to get a complete view of CRO (Conversion Rate Optimization) and experimentation in general. The Ah Ah moment that will change your perception!
Reading Time: ⌛ 5 min
We will see examples of tests to concretely materialize the application of CRO in real use cases. Theory is good, practice is better!
Reading Time: ⌛ 5 min
A/B Test, A/B/n Test, Multivariate Test, Bandit Test, A/A Test... Wait, what are all these tests? Don't worry, we will explain it all to you ;)
Reading Time: ⌛ 5 min
Alone we go faster, together we go further... Well, that's a bit how it is in CRO. In itself, it takes a lot of different skills to implement effective experimentation processes.
Reading Time: ⌛ 5 min
Yes, you thought you wouldn't have to get your hands dirty... Well, not here. You will have to do your first test! Learning by doing!
Reading Time: ⌛ 5 min
Now, we learn how to analyze test results in a simple way in the AB testing tool. The idea is to make you autonomous as quickly as possible!
Reading Time: ⌛ 5 min
Oh, it's already the end of the stage... Let's summarize your learning and provide feedback to improve this course.
Reading Time: ⌛ 5 min
Once you have a global vision, we will start getting serious with the course on Learning the Basics of CRO.
This course is specially designed to guide you through the intricacies of CRO, provide you with proven strategies, and help you understand how to effectively use these techniques to improve your business.
Reading Time: ⌛ 5 min
What do we base our decisions on; intuition or data? And what if neither is the best approach.
Reading Time: ⌛ 5 min
There are so many myths surrounding experimentation, it's time to clarify it all!
Reading Time: ⌛ 5 min
Don't let chance choose for you. There is a much more effective process than simply taking risks.☠️
Experimentation is a tool 🛠️, and like any tool, it cannot solve all types of problems.
Experimenting without a real strategy is a waste of time and money.
Reading Time: ⌛ 5 min
Understanding how your business generates growth and profit to continue growing and expanding.
Reading Time: ⌛ 5 min
To generate more growth, we will need to identify customer problems to find improvement opportunities.
Reading Time: ⌛ 5 min
To understand the outcome of an improvement, we must first identify its measures and their contribution to the business objectives.
Reading Time: ⌛ 5 min
To prioritize problems, we define a prioritization grid in line with our quarterly or annual business objectives.
Reading Time: ⌛ 5 min
There are several ways to find solution hypotheses to identified problems, but we need to be careful with HIPPOs.
Reading Time: ⌛ 5 min
There are many prioritization models, here we cover the two most well-known for experimentation.
Reading Time: ⌛ 5 min
Finding solutions to problems is not easy. In this lesson, we detail all the axes for identifying solutions to test.
Reading Time: ⌛ 5 min
Some solutions can be implemented immediately, while others need to be A/B tested.
Reading Time: ⌛ 5 min
There are three considerations to prioritize the order of tests based on ROI; the cost of the test, the expected gain, and time.
Reading Time: ⌛ 5 min
How to prioritize our tests based on their potential profitability? What is the ROI or ROTI for each test?
Reading Time: ⌛ 5 min
Should we launch tests simultaneously or sequentially? And at the variation level, what about testing?
Reading Time: ⌛ 5 min
The quality of a brief defines the quality of the final output. So, let's see how to create a detailed brief for necessary designs for tests.
Reading Time: ⌛ 5 min
A test plan should detail all the elements of the test; the hypothesis, the source of the hypothesis, the problem we are addressing...
Reading Time: ⌛ 5 min
The responsibility for proper development according to the brief lies with the technical team, while the PM or CRO manager validates the implementation.
Reading Time: ⌛ 5 min
Statistical significance, or significance level, refers to the threshold at which the results of a test are considered reliable.
Reading Time: ⌛ 5 min
An A/B test is designed to determine which variant (A or B) performs better in achieving a specific goal, but it's not that simple.
Reading Time: ⌛ 5 min
Should we use the frequentist method or Bayesianism? In this lesson, we will discover both methods to determine which one to use.
Reading Time: ⌛ 5 min
Do you know what an A/A test is? Should you conduct an A/A test? Let's find out together.
Reading Time: ⌛ 5 min
Do you know the steps to launch a test? It's time to discover all of that.
Reading time: ⌛ 5 min
We will learn how to analyze tests. Test analysis is a crucial step to understand the obtained results and draw relevant conclusions.
Reading time: ⌛ 5 min
Launching tests is good, but understanding the true return on investment (ROI) of those tests is better.
Reading time: ⌛ 5 min
And now, we reach the end of the journey where we have the opportunity to present the detailed results of the tests we have conducted.
Reading time: ⌛ 5 min
Je te contacterai dès que tout est aux petits oignons ;)
