Accelerate your growth, with confidence.CRO Training, conversion rate optimization

For marketers and product managers looking to boost revenue and optimize user experience in e-commerce and digital products.  

Interactive comics • 13 chapters • 36 lessons

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CRO Training
Conversion Rate Optimization


Accelerate your growth with confidence.

Interactive comics • 13 chapters • 36 lessons

For marketers and product managers looking to boost revenue and optimize user experience in e-commerce and digital products.
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They loved the way we teach conversion rate optimization.

Formation based on experience working with over 120 brands, including:

In 3 hours, through 36 lessons of 2 to 8 minutes, you will learn how to apply the right experimentation principles to improve any user experience.

A simple approach

Test and demonstrate what works using data.

  • CRO Foundation

    • AB testing tools
    • Test hypotheses
    • Team and profiles
    • Skills
    • Rules and Principles
  • CRO Strategy from A to Z

    • Business Objectives
    • Opportunity Research
    • Solution Ideation
    • Test Prioritization
    • Test Roadmap
  • Test Execution

    • Brief Definition
    • Tool Implementation
    • Test Launch
    • Results Analysis
    • Test Summary

A playful format

All lessons are in the form of interactive comics.

Concrete results

Test your optimization hypotheses to understand and improve customer interfaces.

  • Compta
  • Thisle
  • Personnalisation example
  • Optimisatin product page

Test your optimization hypotheses to understand and improve customer interfaces.

Discovery course on CRO. Get an overview of CRO in less than 30 minutes.

Basics of CRO.
Learn how to do CRO from A to Z in 2h30.

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Access all necessary documents.

To make you operational as quickly as possible, we provide you with all the necessary tools to get started.

  • Capture d’écran 2024 02 27 à 14.19.34
  • Capture d’écran 2024 02 27 à 14.26.25
  • Example   tuto

Is this course suitable for you?

Is this course suitable for you?

✅ Are you an aspiring CRO expert, a designer, product owner, product manager, growth expert, or digital consultant who cares about delivering value to your users, or even a manager looking to strengthen your team's skills.

✅ Do you have a strong bias for action and want to achieve real results. You enjoy putting into practice what you learn instead of just reading theory. With practice, you will become faster in your experiments and therefore in decision-making.

✅ You want timeless knowledge and resources that will help you solve complex problems in your daily work.

✅ You want to add CRO/experimentation to your skillset to become the go-to person for 'growth' in your company, or simply stand out as a potential candidate for your next job.

This program may not be suitable for you if...

❌ You are looking for a magical solution with a checklist that will triple your growth without any effort. This is not a guru training. Nothing in life is easy. Deal with it. 

❌ Expect instant results with checklists and templates. There are industry standards, but what works for them may not necessarily work for you.

❌ Master the best analysis and research tools (Google Analytics, Hotjar...). Here, you will learn the CRO and experimentation methodology, as well as the use of AB testing tools. For the rest, there are many good online courses for GA, Amplitude, Hotjar, ContentSquare, etc. that will train you better than I can. 

❌ Master the best UX and writing practices to have a solid foundation. I am not aiming to make you a copywriter or a UX designer. CRO and experimentation are team efforts. If you don't have a team, consider working with an agency. 

❌ Launch smart A/B tests to always be winners? If we knew what works all the time, there would be no need for CRO. 

❌ If you think that doing CRO is about applying the latest designs or trends of the moment... Here, we focus on understanding users to seek long-term growth.

Meet your instructor.
Achille Vaulot

  • 12 years of experience in CRO 
  • Over 120 clients supported 
  • Specialty: E-commerce & Product

    Check Linkedin  
Achillev cm

Training available soon

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Become an expert in CRO

Within 5 weeks, you will no longer look at your websites and digital products the same way! You will be able to implement an effective experimentation program to boost your growth by over 35%!

  • Early adopter

    One-time payment, unlimited access: including updates.
    $
    100
    $
    250
    (instead of $400)
    • ✓
      36 lessons in comic book format
    • ✓
      Design brief template
    • ✓
      Test brief template
    • ✓
      Access to updates.
    • ✓
      Over 25 quizzes
  • Future pricing in 2025

    One-time payment, unlimited access: including updates.
    $
    100
    $
    400
    • ✓
      36 lessons in comic book format
    • ✓
      Design brief template
    • ✓
      Test brief template
    • ✓
      Access to updates.
    • ✓
      Over 25 quizzes

7-day money-back guarantee. 😊👍

If you're not satisfied with the program after giving it a try, simply send me an email at [email protected]

See the terms and conditions 

ROI achieved in
1 A/B test

If you apply at least 20% of what you will learn here, with 1x strategic AB test, you can easily obtain a positive ROI on this training.

FAQ

Have any questions?

I'm confident that you'll love this training. But if you still have any doubts, I'll be happy to answer your questions.

Support

Get personalized support from our team of experts.

Become a CRO expert

Master the art of Conversion Rate Optimization and boost your business.