CRO Training / AB Testing: Fun, simple and fast
100% free

Interactive format • 13 chapters • 36 lessons
All lessons are in the form of interactive comics.

They loved the way we teach conversion rate optimization.

Formation based on experience working with over 120 brands, including:

In 3 hours, through 36 lessons of 2 to 8 minutes, you will learn how to apply the right experimentation principles to improve any user experience.

A simple approach

Test and demonstrate what works using data.

  • CRO Foundation

    • AB testing tools
    • Test hypotheses
    • Team and profiles
    • Skills
    • Rules and Principles

  • CRO Strategy from A to Z

    • Business Objectives
    • Opportunity Research
    • Solution Ideation
    • Test Prioritization
    • Test Roadmap

  • Test Execution

    • Brief Definition
    • Tool Implementation
    • Test Launch
    • Results Analysis
    • Test Summary

Let's go!
Chapter 1: Discovery of CRO.

Click on the modules below to start.

Chapter 2: The basics of CRO

Click on the modules below to start.

Meet your instructor.
Achille Vaulot

  • 12 years of experience in CRO 
  • Over 120 clients supported 
  • Specialty: E-commerce & Product

    Check Linkedin  
Achillev cm

You are now ready to see tangible results.

Test your optimization hypotheses to understand and improve customer interfaces.

  • Compta
  • Thisle
  • Personnalisation example
  • Optimisatin product page

You can now make the best decisions.

Create experimentation programs:

  • Example 1
  • Example 2
  • Example 3

Benefits of CRO

Dive into conversion rate optimization and identify growth opportunities!

  • 💰 Expense Optimization

    Optimize your conversion rate to maximize the value of each visitor and make your advertising efforts profitable.

  • 💵 Increased Profitability

    Increase your revenue by optimizing your conversion rate instead of your advertising investments.

  • ⚖️ Risk Reduction

    Reduce risks by testing different ideas and hypotheses. Eliminate risks associated with implementing new initiatives or significant changes.

  • 🚀 Competitive Advantage

    Experimentation allows you to innovate and stay ahead of the competition by testing new ideas and identifying what works.

  • 💡 Informed Decision Making

    Test results provide tangible data that helps you make informed decisions and justify your choices to stakeholders.

  • ⏳ Long-Term Time Savings

    By quickly learning through the implementation of an experimentation approach, you can avoid costly mistakes and ineffective approaches.

Any other questions?

I'm confident that you'll love this training. But if you still have any doubts, I'll be happy to answer your questions.

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